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• Continue to provide a safe and clean space for your customers and your employees.

  • Train your employees and provide them with proper resources and protective gear.
  • Clean high-touch areas, frequently.
  • Enable DIY cleaning through hand sanitizer, disinfectant wipes, and other such products.

• Be flexible: continue offering pick-up and curbside delivery to accommodate social distancing.

  • Consider special shopping hours for more vulnerable groups in the community who wish to still shop in-store this holiday season (i.e. Senior hours).
  • Provide multiple options to shop:
    • In-store, online, virtual/personal shopping experiences.

• Communicate clearly and often.

  • Utilize your website, signage, and social media channels to update your customers on
    store hours, protocols, or other changes.
  • Continue to keep your employees updated with any changes and new protocols as well.

• If you haven’t started already, run several holiday sales promotions!

  • Think – Black Friday, Small Business Saturday, Cyber Monday, BOGO sales, etc.
  • Or team up with another retailer in your shopping center for a shared promotion/holiday partnership.

Other operational reminders to keep in mind this winter season:

• Create welcoming storefronts by keeping your doors and windows clean! Also, consider festive decorations for the holiday and winter season.
• Conduct HVAC maintenance by servicing equipment and remember to keep your thermostats on to avoid frozen pipes.
• Have a contingency plan for backup staff in case someone becomes ill so you can continue to keep operating fully.
• Finally, continue to monitor CDC guidelines and local government updates as it relates to COVID-19 and any potential business interruptions.