Beyond Filling Vacancies
We think like a landlord, because we are one. We take a consultative approach to helping you maximize the potential of your shopping center. We work to understand what each community needs and what it will take to optimize your tenant mix. Then we research and target specific tenants to find the right fit. Not just a company that can pay the rent, but a tenant that is most likely to thrive in your center. The goal is to maximize profitability for both parties. Here’s more detail on how we make this happen:
The first step in this process is the creation of a merchandising plan. This is well thought out and catered to the specific needs of the center while also meeting the demands of the community that the marketplace serves. We consider factors such as the market (past, present, and future); voids in that market; and the mix of your current tenants. We believe that if you can’t calculate the needs of a property, you can’t market it.
Once a plan is in place, we create a list of potential tenants. By identifying gaps in the market, assessing community needs and evaluating existing tenants, our focused research identifies businesses that would make the most productive – and thus the most profitable – use of your property. The clearer the vision, the easier the plan is to execute and increase the value of your asset.
Broad Reach has brokered thousands of long-lasting, mutually beneficial relationships. We have transformed dozens of shopping centers into thriving hubs of commerce that service the needs of the community. We also study the market extensively, including competition, regional employment, demographics (micro and macro), etc.
Broad Reach invests the time to actively market your space. While signage, marketing flyers and electronic listings are helpful, we create value by investing time and taking a proactive approach to leasing.
Let Broad Reach be your advocate and ensure success.