Wise County Plaza

175 Plaza Road SW, Wise, VA 24293-4628

Wise County Plaza
Wise County Plaza
Wise County Plaza
Wise County Plaza
Wise County Plaza
Wise County Plaza

Now Leasing: 1,025 – 15,000 SF of retail space, 539 – 1,079 SF of office space.


Demographics (2016 Estimates)

1-mile radius

Population: 10,646

Average HH income: $58,653


3-mile radius

Population: 29,243

Average HH income: $53,647


5-mile radius

Population: 94,928

Average HH income: $49,075



  • 2 Outparcels available, one adjacent to Peebles (0.69 acres), & one along the highway

  • The regional retail hub for Wise, Norton, Dickenson and Lee Counties as well as parts of Kentucky

  • Join area retailers including Peebles, Lowe’s, Wendy’s, Arby’s, Walmart, Belk, Tractor Supply, and Save-A-Lot

Powerful Draw

  • Traffic Counts: US Highway 23 = 24,000 VPD,  Norton Road = 13,000 VPD

  • Within minutes (2.9 miles) of University of Virginia’s College at Wise – a 400-acre campus featuring over 2,000 students and over 140 faculty


Dominant Regional Center

Center is on the main highway leading in and out of town, positioning it to be the dominant retail center in the region

Copyright 2021 by Broad Reach Retail Partners, LLC • Design by Jeffers Media